For Tony Minadakis, CEO of Jimmy’s Famous Seafood, I launched and led the content strategy behind Tony’s Famous Finds, a YouTube series built around discovering iconic and viral food experiences across the country.

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As Brand Manager and Content Producer, I developed the concept for the series and managed the entire content pipeline—from episode planning and scripting to filming, editing, and distribution. The series combined food discovery with behind-the-scenes conversations with chefs, founders, and operators, while showcasing Tony’s perspective as a restaurant owner and entrepreneur.

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My content strategy helped grow the channel from 0 audience to 739K+ views, 5.3M+ impressions, and 44.7K+ watch hours within the first 10 months, including a 181% performance increase in just 28 days.

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Beyond production, I produced content working directly with notable guests including Zay Flowers, Grayson Rodriguez, Travis Pastrana, and Tini Younger, while managing campaign planning and shoot logistics across seven U.S. cities, helping establish Tony’s Famous Finds as a recognizable digital series that highlights the stories behind successful restaurants and food culture.