For Ali von Paris, founder of Route One Apparel, I worked closely with her to bring her ideas to life through short-form social media content. As her Content Producer, I manage the full production process — from brainstorming video concepts and planning posts to filming, editing, and publishing content across Instagram and Facebook.

My work focused on translating Ali's personality, lifestyle, and entrepreneurial projects into engaging short-form videos that resonate with her audience and naturally integrate her clothing resale work and brand presence.
Across 12 pieces of content, the videos generated 112K+ total views, with multiple posts surpassing 10K–28K views and a consistent baseline of several thousand views per video — demonstrating strong performance for personality-driven lifestyle and product content.

In addition to production, I support the overall content workflow by organizing shoots, coordinating clothing pulls, and preparing products for filming, helping ensure each piece of content is executed smoothly and aligns with her brand.