For CheaterBuster, I developed and produced a high-performing short-form content strategy built around storytelling, humor, and strong hooks designed to stop the scroll. I handled end-to-end production—from concept development to filming and editing—optimizing every video for algorithm-driven distribution across Instagram Reels and TikTok.

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Over 4 months, the content generated 33.1M+ views across platforms — including multiple viral videos reaching 17M, 3.9M, 3.5M, and 2.2M views — with ~100% of traffic driven by algorithmic discovery and zero paid spend.