POPPY & STELLA

At Poppy & Stella, a local fashion boutique with a strong community following, I supported the brand's digital marketing strategy by producing daily short-form video content for Instagram Reels and TikTok — creating trend-driven, social-first content that showcased new arrivals, styled outfits, and in-store promotions in a way that felt native to each platform.

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Working closely with the Marketing Director, I developed and executed creative campaigns designed to make products feel aspirational but approachable, turning new inventory drops into high-performing content moments that captured attention and drove real customer interest.​

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One of my videos went viral and directly contributed to a featured dress selling out for months — making me the first and only creator to generate this level of product demand through social content for the boutique.

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With 288K+ combined views across top-performing videos, this role reinforced how intentional, trend-backed short-form content can directly influence purchasing behavior and turn a single product moment into lasting customer demand.

Services

• Social Media Content Creation (Instagram Reels & TikTok)

• Short-Form Video Optimization & Platform Strategy

  Trend-Driven Campaign Development & Execution

• Content Strategy & Trend Research

• Product Styling & Visual Merchandising

• Photoshoot Coordination & Assistance

• Brand Photography & Video Production Support

• Social Media Management & Community Engagement

• On-Site Marketing Support (in-store content capture & setup)