At Dalton Connection, I manage the brand's social media presence across Instagram and LinkedIn, developing a content strategy that transformed inconsistent posting into a structured visibility channel for the business.

Through short-form video production, recruiting insight content, and a data-driven posting strategy, the content I've produced has generated 70K+ organic impressions, 16K+ professionals reached, and thousands of high-intent clicks and profile visits.

Day-to-day, I plan and build weekly content calendars, script and film short-form Reels and recruiting insight videos, edit and post across both platforms, track analytics monthly, and continuously refine the strategy based on performance.

I also shape the brand voice across all content — writing captions and messaging tailored to three distinct audiences: sales professionals, hiring companies, and connectors across the DC metro area.