As a Content Creator and Marketing Assistant, I developed trend-driven short-form content for Poppy & Stella, producing weekly Reels and TikToks that showcased new arrivals, styled outfits, and in-store promotions. I supported all phases of production—from prepping garments and assisting with styling to organizing merchandise for shoots and capturing on-brand visuals. My content consistently elevated the boutique’s online presence, including a video that sold out one of their dresses for months. This work strengthened the brand’s digital identity and helped connect the boutique with its target audience through engaging, fashion-forward storytelling.