As a Brand Manager and Content Producer, I drove significant growth for Tony's YouTube channel and social media accounts. I scripted and produced all of Tony’s YouTube videos—from ideation development to execution—creating content that aligned with his voice and brought his personality to life across both long-form content and high-performing shorts.

My content strategy led to a 181% increase in channel performance within 28 days and helped generate over 5k subscribers & over 687,000 views in under 10 months, while managing influencer collaborations, campaign planning, and travel logistics across seven cities.