For Tony Minadakis, we created Tony’s Famous Finds, where I served as Brand Manager and Content Producer, leading the full creative and growth strategy for Tony’s YouTube channel and social media presence.

From concept development to final production, I scripted, filmed, and edited every video—capturing Tony’s authentic personality and storytelling style through both long-form content and viral short-form videos.

My strategic content approach drove a 181% increase in channel performance within 28 days, generating over 5,000 subscribers and 687,000+ views in under 10 months.

In addition to content creation, I managed influencer collaborations, campaign planning, and travel logistics across seven cities, establishing Tony’s Famous Finds as a dynamic digital series that spotlighted community, food, and culture.